I had to use Google Books because I'm on vacation and unable to go to a library. I've never used Google Books before and I have to say it is pretty nifty. I've decided to write my paper on the perception of women in advertising and more specifically, how this perception has changed over the years.
Leiss, William. Social Communication in Advertising: Persons, Products, & Images of Well-being. 2nd. Psychology Press, 1990. Print.
This is a great source because there is tons of commentary on the way women are perceived in a variety of different advertisements and how this is symbolic of the way women are perceived in society. I'm not going to give anything away yet, but it's some pretty interesting stuff.
Toland Frith, Katherine. Advertising and Societies: Global Issues. 2nd. Peter Lang, 2010. Print.
This source is interesting because the author is a woman so it will be nice to have a woman's perspective on a topic like this. This book also talks about the different advertising techniques used for women of all different ages. Very interesting stuff.
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